Small business tips
Each guide answers one question owners ask us, with our real prices and the parts other guides skip. We add a new one every week.
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Three numbers every owner should know
Get back to a new inquiry within an hour, and you're 7 times as likely to talk business.
Harvard Business Review timed how fast companies answered web inquiries. The ones that tried within an hour were nearly 7 times as likely to reach the person who decides as the ones that waited one more hour.
Missed call text back answers in seconds, even when you're busy on a job.
Harvard Business Review, 2011One more star on Yelp meant 5 to 9% more revenue.
A Harvard Business School study of independent restaurants in Seattle linked each extra star to 5 to 9% more revenue.
Every customer gets your review link, so more of the happy ones actually leave a review.
Harvard Business School working paper, Michael LucaPeople judge your business by how your website looks.
In a Stanford study, the look of a site came up in 46.1% of people's comments about whether to trust it. Nothing else came up more.
We build you a site that looks like an established local business.
Stanford Persuasive Technology Lab, 2002